Showing posts with label Customer Experience. Show all posts
Showing posts with label Customer Experience. Show all posts

Saturday, August 08, 2009

#Starbucks #Wellplayed.

For the first time since I was in university, I am working on Saturday mornings. I figure since I have to bring Max in for therapy, I might as well get some work done while I'm here. As my Saturday morning treat (because I feel if I have to work on the weekend, I certainly deserve something special) I go to Starbucks and get myself a latte and bagel with cream cheese. A bit pricey for my pocketbook, but I only hit Starbucks once a week, so it's manageable.

This morning, as I sipped my blessed lactose-free, no foam, vanilla latte and waited for my bagel and cream cheese, the barrista told me "sorry! we are out of cream cheese!". Sigh. I was too tired to get riled up about it, not that I would anyway, I mean, come on, it's just cream cheese. But I'd already paid... and the alternate toppings didn't seem very appealing. Bagel with butter it is. I didn't have it in me to ask for my 50 cents back, so I got my bagel and was ready to go when I was pleasantly suprised. The barrista handed me my 50 cents and a coupon for a free beverage. Huh. Colour me impressed Starbucks. The coupon stated "A cup should never be half empty. We apologize if your Starbucks experience was anything but wonderful. We want to know how we can make things better and always invite you to share your thoughts with us. The next time we see you, please enjoy a beverage, on us. We hope your next visit is better." And I hadn't even complained! Imagine if I had...maybe then I would have gotten 2 free drinks (kidding). Anyway, #Starbucks #Wellplayed. So nice to see a company figure out how to improve the customer experience.